For people who know the story of Gawker and Thiel, what additional value does the book provide? What was the most interesting thing you learned about the case when writing the book?
Did it ever come out who leaked Bubba’s video? I live in Florida and used to listen and it was heavily implied that the video originally came from one of his cohosts.
I worked at the company that did the valuation for this. Where I worked determined that value of $140 M. For those that are interested, Rights of Publicity are valued based on a few different styles. For him, we relied on the change in the amount of unique user traffic that visited Gawker during the period this video was up.
In what way did Peter Thiel surprise you the most?
How much money do you estimate Peter Thiel spent backing Hogan?
I think one of the weirdest things I've seen was when AJ Daulerio joked around during a taped deposition about drawing the line at publishing a sex tape if the celebrity was under the age of four.
Do you get the sense that many people and institutions still shoot themselves in the foot this spectacularly on the regular? One would think with the advent of social media people would become more wary of saying completely stupid things.
Have you ever been present for one of these moments where you thought "I absolutely cannot believe I just heard that."?
How did you convince both Peter Thiel and Nick Denton to talk to you for this book?
Did anyone at Gawker ever address the hypocrisy of posting the Hogan tape while Jezebel made a huge deal over the celebrity nude leaks?