I'm working with a website client right now that REFUSES to lower his shipping rates. $20 for a 5 pound item...if the customer orders 3, their shipping total is **$60**
I keep advising him to lower the rates, even if that eats into the profit a little bit because he is not being competitive, and that will kill a business dead in its tracks...he wonders why sales are still at 0 for the past 3 months.
Tell you what puts me off buying from some smaller online retailers. Not telling me the total inc shipping is until after I've signed in/made an account.
I'll go buy from somewhere where it tells me the total upfront.
I'm a seller on Amazon and a personal website. I've noticed the trend of "free shipping" incentives, so I went that route and just increased the prices of my items on the website.
Shipping is rarely indicative of the item shipping. Often it's a flatrate number to make the item prices look good on the website (or to give out "free shipping" coupon to return customers as incentive).
There's a ton of fun psychology involved.
My wife bought sometthing from a small company a couple weeks ago and they charged $45 to ship two boxes. Shipping took only a couple days as the company is about 250 miles away. She then had to send one of the boxes back. She only paid $7 to overnight the box back to them. This is why I shop on Amazon.
Yep. I'm a member of an organization that has an online store for branded mugs and t-shirts and such. The minimum shipping charge is $10. This is ridiculous because if I want a $3 sticker that can be put in a regular envelope they STILL charge me $10 shipping.
So instead... I just don't bother. Maybe someday I'll get an order together with a couple of friends but for now I'll just wait.