Man I was such a BITCH for this marketing campaign. Every day I came home from school I would check the 1-18-08 website to see if a new photo was posted. I remember when we thought some concert art got leaked and the monster looked like a giant whale. Man, those were the days.
I remember they attached the teaser trailer before Transformers that summer with no title. Just some found footage (before the genre got beaten into the ground) involving what appeared to be a monster attack and a release date. It left you wondering just what in the hell it was.
I participated in this and it was a lot of fun.
I loved playing along with the ARG and reading the theories.
My first taste of viral online marketing was for 'The Blair Witch Project'. They had a few websites for the missing kids and a bunch of 'newspaper' articles too. This was in late-1998 and the internet wasn't really used for stuff like that then. I was 18 when it came out and I was lucky enough to sort-of believe the hype; was it real? Thinking it *could* be real made that movie-going experience scary as fuck. Ohh man, that ending... the crowd went nuts (in a good way). Smash cut to black and NO CREDITS rolled for 1-2 minutes. Everyone stayed in their seats talking about it.
2 weeks after seeing the movie... there is Heather in a Steak-n-Shake commercial smirking.
Still the greatest viral marketing campaign of all time, I doubt it'll ever be topped. The fact that you can piece together the origins of the monster based off of articles from websites like Tagurato and the fake news reports of the oil rig going down. To even making fake myspace profiles for the characters. I did enjoy that they did actually add a tiny bit on to the ARG for 10 Cloverfield Lane by having John Goodman's character listed as employee of the month for one of Taguratos branches and even giving a website he made for his daughter that had secret messages hinting at what was to come.
Anyone else remember the Ethan Haas stuff that everyone thought was linked to Cloverfield but ended up being a viral campaign for a completely different video game?
Anyone remember the old forum? How many though it was a VOLTRON movie?
I hope we get a part 2 of Cloverfield.
The campaign was so good I spent hours on another viral campaign because the internet thought it was related to Cloverfield.
I need to drink Slusho as I read this
That marketing campaign is legit 100% responsible for who I am today. Still the best advertising work made in the digital age for a movie.