Basically a selling point. He’s a producer. If the guy behind the LOTR series is involved in your movie you’d want the people to know. Happens all the time.
Edit - just checked IMDb and he’s actually the screenwriter also. So he’s pretty heavily involved on this project
Well, he’s producing the movie with his closely knit production team. He’s being very hands on with production; producers don’t have to be that hands on, and usually aren’t. He’s not directing, but sometimes directing is more of a technical job than an artistic job depending on the production, not to minimize Christian Rivers’ talent. Jackson is deeply involved in the film, though, and it affects the quality and production values. We know it will be technologically amazing, epic, and a potential blockbuster. I think that’s what it means when they say a Peter Jackson movie.
Like, a JJ Abrams movie/TV show has a look/feel/expectation to it even when he’s not directing.
I don’t know why people are all confused by this or saying how misleading it is? He’s the writer and a producer on the film so he’s heavily involved there’s a reason at the Oscars Best Picture goes to the *producer*. Hell Spielberg’s name is used on so many projects on films he just executive produces and isn’t even all that involved with and no one bats an eye.
He adapted the screenplay. Considering he adapted LOTR for the screen, I’m confident in his ability to adapt a much smaller series.
Written and produced by Peter Jackson, directed by Christian Rivers, who he’s worked with before and who is sort of part of the PJ “family”.
Producers are frequently credited as "presenting" movies. A prime example is "Tim Burton's The Nightmare Before Christmas." Henry Selick directed the movie.
All of Weta, his production company in New Zealand is working on it.
I saw a preview where the end credits showed the director's name for, I shit you not, less than one second. It's intentional misleading marketing. More people will see the film because they'll have the false assumption that Jackson directed it.
Its been a passion project of his for years. He's wanted to adapt this book for a very long time.