According to this California legislation:
1. ISP can continue to collect your private data and share it with others by inserting a line in their TOS that says you consent to it. I haven't seen anything that would prevent them from doing that. Correct me if I'm wrong, please.
2. ISP won't be allowed to offer you a $30/mo more expensive plan that doesn't collect your data. Keep in mind, they can still insert the consent line in TOS and have you sign it.
This means the California legislation is most likely doing *more harm than good, if we look at it realistically*. If they didn't ban ISP's right to offer privacy for $30/mo per month, at least some people would be able to preserve their privacy in practice. Now, ISP will just shove it down their throats with TOS.
The media will sell this as a glorious attempt to save our privacy, but I won't be buying it.