This seems like a classic "spend your entire budget so they don't give you less money next year" move
This is an extremely small thing to be chuffed at but at 2:25 when he threw up those headlines, I wrote the one at the top. I don't know how they found it.
HBO has enough dragon money leftover for a lot of shit apparently.
"The following segment is intended for Alaskan Blockbusters only"
"It's free memorabilia"